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Local Burnley Charity set to sponsor National Charity The Children’s Air Ambulance 

Cellar renovation specialists Basement Living are proud to announce that they will now be sponsoring the £50 business challenge, an event being held for national charity The Children’s Air Ambulance.

The event itself involves the participants taking £50 and creating inventive and out of the box ways to make that £50 grow into as much money as possible for the charity. Sponsored by Basement Living, the North West division of the event will run from June to October.

Basement Living owner Andrew Latimer said: “I had been looking for a charity to sponsor for a while, but I didn’t want to make a quick decision, I wanted it to be a charity that resonated with me.

“My daughter saw a programme on TV about The Children’s Air Ambulance and told me this is who I needed to sponsor.

“When you have children of your own, you realise how important this charity could be if you ever needed the services of The Children’s Air Ambulance, so it was a no brainer that this was the charity that I went with, thanks to my 9 year old daughter.”

The Children’s Air Ambulance is the first and only dedicated service that is used to transfer seriously ill children and babies to centres of excellence all around the country.

Every year, 6,000 children have to be transferred between different hospitals in order for them to receive the proper treatment that they need. The Children’s Air Ambulance allows these transfers to be made in the air, as opposed to on the ground, which can often mean gruelling journeys for sick children who need to be moved as fast as possible.

The Children’s Air Ambulance can move children four times faster than on land, getting them the lifesaving care that they need quickly and increasing their chance of survival.

Regional Fundraising Manager, Faye Wilson said: “It is often difficult for us to find new ways of spreading the word about The Children’s Air Ambulance, but by having an event to focus on allows people to encourage work mates, friends and family to all join in.

“By Basement Living sponsoring this event, they are not only giving us the opportunity to generate funds for the charity, but also helping to introduce our service to a new area and community.

“The money that Basement Living has sponsored the event with will be the money that we seed to the businesses. We will give them £50 each and then it is up to them how they make it grow. We encourage real creativity and hold a launch event, followed by an awards event at the end of the challenge.”

For further information on The Children’s Air Ambulance and to learn how to enter the £50 challenge, please visit: www.theairambulanceservice.org.uk



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